Meta Descriptions and Marketing

Meta descriptions are extremely important to your website and no, I’m not being meta about meta descriptions. See, meta descriptions are like flavor text in Cards Against Humanity. Do you know when you search for something on line and under the website or article name you see that smaller text…

What is SEM?

SEM, although similar in sound, has nothing to do with sleep or music. Really it’s rather a shame, as music is a wonderful thing and I could always use more sleep. I don’t know about you, but I am always exhausted. We should all have company nap time. Nap time…

Sales, Marketing, Advertising, and Public Relations

These four words are bandied about quite liberally in commerce and business. But it’s surprising how often they are misused and by people who need to know the difference. True, the dividing lines between these disciplines are a little blurred, but let’s try to unravel what they mean. Sales: This…

Don't Blog Like a Robot

Do you have a blog on your company’s website? Well if you do, then good. You can stop reading now if you want, but I’d be happier if you didn’t. If you don’t, on the other hand, you’re doing it wrong!! What are you thinking, putting up a business website…

Why is Online Reputation Management(ORM) Important?

What Is ORM? ORM is one of those acronyms that is actually a word. Granted, it isn’t an English word, but it is a word none the less. It also stands for multiple things, but for the sake of your sanity I will say now that it stands for Online…