Blogging can be super important. While I love using Tumblr, that isn’t quite what I’m talking about here. I mean blogging for your business. Now granted I’m a bit biased, seeing as how blogging for businesses is what gets me paid, but I started writing blogs because I understand how much they can do for someone who has an important service that needs to get out to people. Blogging on your business’ website can do so much for you and your service that you are rendering that when you take everything into account, it seems almost foolish to not do it.
Blogging can help to boost your rating on different sites like Google or Bing. Those search engines that have made everyone’s research papers easier are also where most people look to find a business now. This is even true locally. While a lot of us remember having to thumb through the phone book and hope that the person we called was competent and reliable, when’s the last time any of us did that? Now just a couple of quick key strokes can tell us everything we need to know about the person we are asking for help. It can tell us how long they’ve been working, how reliable they are, their rates, their hours, how many pets they have, and any number of other odd things. I mean, let’s face it, some people just don’t know when to stop sharing stuff online. No one cares if my cat is snoring while I work, but sometimes I tell people anyway. It’s harmless, but it might just harm how professional your business looks depending on what you’re trying to sell.
By blogging on your business’ website, you have the opportunity to add a large amount of keywords to your site which will allow you to jump to the top of the list on those search engines. It’s kind of like when your teacher picked you to be line leader in elementary school, but a lot more profitable. Even adding one or two a week with carefully chosen words can give you a better chance to be seen than other sites. That’s all we want in the end right? We want to be the ones people go to for their needs. It’s almost like a no-brainer when you think about it. Just be careful about the words you put down on those sites and you should be fine. After all, how loud and distracting the cat is doesn’t matter to someone who just wants their heater fixed.