The Value of Blogging - Part 1

Blogging! Everyone loves a good blog! Think about one of your favorite subjects and I’m sure it has a blog. When you have free time and are just scrolling through the internet, what do you look at and read about? Well, whatever it is, there are doubtlessly hundreds of blogs about the subject! Maybe you prefer watching YouTube videos about it and that’s okay because do you know what that is? It’s a video blog! Yep, it’s still a blog, you haven’t escaped. The point is, blogging has become a huge part of the internet and that means you should jump on this bandwagon too! Having a blog can be a lot of work. Some people make their entire livelihoods off of blogs and video blogs. It can take hours and hours of work every day to get a blog up to snuff before it’s put onto a webpage. Other people prefer to just jot down their ideas, maybe even in a nonsensical way, and call it a blog. It doesn’t really matter which kind you run and that’s the beauty of a blog! It is yours and yours alone so you get to make up all the rules. There…

The Trend of the Video Blog

Since you’re reading a blog right now, I’m going to take a guess that you know what they are. If not, I’m sure you’ll catch up rather quickly. Obviously, most blogs are textual entries onto a website or part of a website that is dedicated specifically to the writings. However, there is a trend that is popping up more and more. It is the trend of the video blog. Video blogs, or vlogs as they are affectionately known, have been slowly growing in popularity over the past few years. They can be posted either on the company page or on video sharing sites such as YouTube. Some companies post them on both to ensure that they will be seen by as many people as possible. Encouraging people who watch your company’s video blogs to subscribe to your YouTube channel can help drum up more support and traffic to your videos which is always a good thing. Video blogs are a wonderful tool to use when it comes to spreading information for your company. Unlike text, a video helps to reduce the risk of someone reading something in a tone or voice that you didn’t intend to occur. Besides, people normally…

Why Advertise on Facebook?

Who doesn’t like social media, am I right?? Okay, so a lot of us don’t actually like it, but we still use it. Funny, really, but it’s one of the best ways to keep up with the important things in life. We get to see our loved ones, new babies, adorable kitten videos, what that weird kid you went to high school with had for dinner last night, the critical things we need to know. Okay, so that last one might not be important, but we see it anyway. In fact, we see everything on social media. Sometimes, we see way too much. Some people are just determined to share their entire lives on different sites and most of it just goes in one ear and out the other. While yeah, that chicken parmesan casserole may have looked really good, it doesn’t help us if we can’t eat it! Every now and then, though, we do see something important on these websites. Some things just manage to catch our eye. This is when things get really interesting. I’m not talking about click bait or the latest Buzzfeed video, no, I’m talking about something that could have an actual impact on…

No Fear Blogging

If you have been reading the past few articles, you will see that we are big proponents of having blog entries on your company’s website. I mean, this should be fairly obvious considering we have our own blog. You can rest assured that we would not suggest something if we didn’t think it would help you, and we certainly wouldn’t have one on our own website if it wasn’t a good idea. You may have a reservation or two about putting a blog on your website still, but hopefully we can put those fears to rest. One of the main things that we hear as an excuse for not having a blog on a company website is that you don’t have the time to keep one up. A lack of time is the most common reason for just about anything not getting done and we understand that. Running a company is hard work and no one knows that more than we do. We know just how difficult it is to keep everything up to date and this is especially true on the internet. That is why we offer one solution that can make this so much easier for you. Get…

Social Media Has Taken Over

Social media has taken over the internet in the past couple of decades. It is now not only a way to reconnect, but a source for news, businesses, and many other important services. While you may be leery about bringing business onto the internet, it can actually be a very useful tactic to finding the people you need. While most people think of Facebook or Twitter, there are other platforms that you can use to your benefit in regards to finding a tenant. Now that technology has infiltrated just about every second of our lives, we are never far from things like social media. We have smart phones that can access all of the information known to man. We have laptops and tablets that can fit in the tiniest spaces that use more technology than the first spaceship. With all of this access that people can have, it can seem a little daunting or even overwhelming to post your rental online. Using the internet to your advantage, however, can be the best tool in your arsenal. There are apps that you can place your rental properties on, and this is the most common use of the internet for rental purposes.…

Advertising on Facebook 2.0

Okay, so you just read a riveting article about what it’s like scrolling through Facebook. Remember, you thought it was so well done you wanted to submit it for an award? Yeah, that one! Where we talking about that delicious looking chicken parmesan casserole and all the other important things that you can find on social media, right? Good, now that your memory is jogged, let’s get down to business like Mulan tells us to (yes I know it’s Shang but you get the point) and talk about the important stuff. Advertising your product on Facebook is no laughing matter, even if it is right underneath the silly baby video. Working with Facebook to promote your product or service is one of the quickest ways to get the word out to your friends, family, and strangers that you added for Farmville that you have something they need. It doesn’t particularly matter what it is most of the time, because someone somewhere will need it. Of course some things work better than others, but it’s always a nice and quick method to get your business to be seen. I mean, how great is it that people don’t even need to search…

Social Media Marketing for Small Business

If you are a small business owner operating on a tight budget then it’s smart for you to leverage social media marketing. There’s no better way, indeed no other way, to reach out to thousands of potential customers worldwide with nil advertising costs. But this new way to market your goods and services can be an exercise in frustration if you don’t know how to go about it. Here are a few pointers, right below, to set you in the right direction. Which are the best sites of social media marketing? Facebook, YouTube, Twitter, and LinkedIn are undeniably the most popular social media sites. You should create a profile on all these sites even if you don’t intend to use them all. Trying to tackle all of them simultaneously might be a bit overwhelming to start with, but start with just one till you get the hang of it then move to the next. Once you know which provides you with the highest return for your business, focus on it. Which is the social media on which to spend the most time? See where your prospects are the best and spend most time there. At first you’ll need to check…

Website Social Media Optimization

Website Search Engine Optimization (SEO) has been around for years and in the intervening period has evolved into a science of its own. Companies devote considerable time and effort into establishing the best practices in SEO and are left in awe of its value in promoting a website’s standing in organic search listings. While SEO is powerful and a significant driving force it is being surpassed by a new offering - Social Media Optimization (SMO) - which is making a greater impact. The Objectives The underlying principle behind SMO is to introduce such changes to a website so it can be optimized. The point is to make it easier to link to. SMO’s objective is to increase a website’s visibility in social media searches through custom search engines, and to maximize its inclusion in related blog posts, podcasts, and vlogs. Impressive Results Ever since the new term SMO was coined it has been steadily evolving and has assumed an identity of its own, even though there are some marked similarities with SEO. SMO strategy is able to drive vast numbers of viewers to a website. It can also project whether a website, a startup or idea is going to be…