Blogging! Everyone loves a good blog! Think about one of your favorite subjects and I’m sure it has a blog. When you have free time and are just scrolling through the internet, what do you look at and read about? Well, whatever it is, there are doubtlessly hundreds of blogs about the subject! Maybe you prefer watching YouTube videos about it and that’s okay because do you know what that is? It’s a video blog! Yep, it’s still a blog, you haven’t escaped. The point is, blogging has become a huge part of the internet and that means you should jump on this bandwagon too!
Having a blog can be a lot of work. Some people make their entire livelihoods off of blogs and video blogs. It can take hours and hours of work every day to get a blog up to snuff before it’s put onto a webpage. Other people prefer to just jot down their ideas, maybe even in a nonsensical way, and call it a blog. It doesn’t really matter which kind you run and that’s the beauty of a blog! It is yours and yours alone so you get to make up all the rules. There aren’t many other things that you get this kind of freedom with, so if I were you, I’d enjoy it while I could.
Of course, up until now I’ve been speaking about personal blogs. You may have a blog on a site such as tumblr or livejournal and find yourself very happy with it. Unfortunately, it doesn’t matter how much you enjoy your personal blog in regards to your company. While you may speak periodically about your business on your personal blog, it’s rare that it is the focus of your writing. Most people have a personal blog to get away from having to write about their company. That is why I recommend having two blogs.
Having a blog on your company’s website is a quick and easy way to feel connected to your customers. Many people enjoy when a business has a blog because it shows that there are real humans behind the company. In fact, if you stay where you are for a few minutes, I’ll explain just how much having a company blog can and will help you in the future. Don’t worry, you don’t need to move. Just keep reading.